Retainer Agreements: What are they, and do you want one?

by Christina Boyes

 

Copywriters love selling retainer agreements. They provide something the world of freelance writing is short on – job security. But is a retainer agreement right for your business? Read on to find out.

 

What is a Retainer Agreement?

 

A retainer agreement allows an individual or organization to hire a freelancer for:

 

• A limited period of time, OR

• A set amount of work, OR

• A predetermined amount

 

Some retainer agreements incorporate elements of more than one of these options.

 

The answer you really need, however, is what they do for your business. Retainer agreements provide you with the luxury of an in-house copywriter, but at a lower cost. Think about it – you have a copywriter (or team of writers) at your disposal, but you don’t have to fret with benefits like healthcare and vacation.

 

The best part?

 

Fees are generally lower than what you would pay in salary to a permanent team member.

 

Freelance copywriters and writing agencies provide greater flexibility than in-house writers, and may offer either a broad range of services to meet your needs, or a specialized set of products for your niche. And retainer agreements are often at will contracts. When you no longer need the writer, you can end the relationship without any fuss.

 

Why Would a Freelancer or Writing Agency Accept Retainer Agreements?

 

Besides the job security we discussed earlier, freelance copywriters and agencies benefit from the extended relationship with clients. They earn the chance to build a larger portfolio, track their performance metrics, and develop a stronger understanding of the target market. That, in turn, means you get a higher quality product.

 

Email us today for more information about retainer agreements, and to request a project estimate for your organization. Don’t wait, though. We are a small writing agency. Our space for retainer clients is limited, AND in high demand.

 

Secure your spot as one of our elite retainer clients today!